PART II: Planning for Excellence
As we began our action-packed meeting, the opening inspiration from Lois Sicking, DTM, PDG-D12 led directly to the theme of our meeting: Part II: Planning for Excellence. The meeting was emceed by our Toastmaster, Janell Carla Williams, DTM, DD-D1 whose engaging energy kept the meeting flowing with excitement.
Our first speaker, Lawrence Cole, DTM gave some professional advice on how to attract more members to Toastmasters. As the Managing Director and North America Head of Amazon’s Global Growth Ads Business, Lawrence described how to use an attraction system to increase membership. Some ideas include: 1. Know where your audience is, 2. Use “look alike” audience posts – by having different people post, it will appeal to a wider variety of audience members, 3. Use / Leverage the Toastmasters brand. What value is there in being a Toastmaster? Have a club page on each social platform and use video messaging. Remember to Involve, Engage, and Invite.
Our second speaker was Brenda Maynard, DTM, PDD-D81. She immediately impressed us by sharing that despite uncontrollable challenges, her district achieved Smedley Distinguished during the pandemic. She shared that her strategy starts with the right mindset – breaking things down so they’re understood and seeing challenges from a “what’s possible” perspective. She encouraged the audience to try different approaches, understand the dashboard, think strategy – not just tasks, and share this with the rest of our team. A different direction will always have pushbacks, but the important thing is to communicate your vision, recognize and always get the maximum by thinking strategically.
Our last speaker, Ray Brooks, DTM, PID, AS offered insight on how to rise as leaders. First, one needs to understand the qualities which make a leader rise and those that make a leader fall. The characteristics which help one rise include: focus, character, commitment, be a giver, communicator, controversial leader (listen to all ideas) and visionary leader. The failure of leadership has four elements: greed, ego, the evil of money and the “Me” factor.
The club will host its first hybrid meeting on November 6th. To join the meeting in person, plan to be at the DoubleTree Hotel in Fullerton, California. Please check back on our home page or calendar page for registration details.
We look forward to seeing everyone in November for the final session of the 3-part Excellence Series: “Part III: Recognizing Excellence.”